The SDES Communication Guide offers SDES faculty and staff direction to create communications that are supportive of UCF and SDES brand and identity. Branding UCF and/or SDES is more than instructions how to use the UCF trademarks and Pegasus logo. It's a much broader concept including color, typography, fonts, photography, and more.
The goal is to maintain visual identity, consistency, a sense of familiarity and professional quality to UCF and SDES. The below guidelines follow for publications, Web pages, promotional items, etc. In addition, the UCF electronic policies, guidelines and resources links are included.
The Graphic Standards & Brand Book provides clear boundaries to work within and ensures a consistent message, graphic identity and high level of quality. Please refer to this book for proper use of the UCF trademarks: Monogram, Wordmark, Pegasus Logo, University Identifier, Unit Identifier or Regional Identifier. Design information of UCF colors, typography, specifications for print, Web, video, merchandise and file formats are also included in the book. For more information, contact UCF Marketing at: www.umark.ucf.edu.
The UCF Writing/Style Guide establishes a writing and editing style guide for UCF publications, Web pages, presentations and other electronic communications. This link includes General Preferences, Punctuation, Identities and Bias, Word and Phrase, Preferences, Abbreviations and Acronyms, Commonly Misused Words, Tips for Writing Copy, ABC's of UCF. The guide provides a consistent and quality voice of UCF. The UCF Writing/Style Guide should be used in conjunction with the Associated Press Stylebook. UCF Marketing also primarily use the Merriam-Webster’s Collegiate Dictionary.
SDES Printed / Online Publications
SDES printed and online publications must be compliant with UCF Marketing's UCF Graphic Standards and Brand Book, and UCF Writing/Style book. Include the UCF trademark prominently on publication cover and back cover of publication. On the back cover or somewhere in the publication, include "Orlando, Florida." This gives UCF's location if the publication is viewed by someone out-of-state. Identify the division on the front of all publications including flyers whether the words be written or an SDES identifier.